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This article is taken from the January 2000 Phatlalatsa newsletter

 

Quantitative training for ANC officials

S&T was commissioned by the ANC to design, conduct and analyse 24 focus groups across South Africa, as part of a broader capacity-building initiative, in which David and Ross ran a two-day workshop training ANC provincial staff in quantitative analysis, complemented by the focus groups.

The training workshop looked at technical issues - sampling, weighting, questionnaire design, question 'stacking' and so on. The samples used for much of the public polling during the 1999 election were analysed, and severe skews and biases became evident to all participants - and helped explain why the public pollsters got the results so badly wrong.

On the second day, participants (who came from all nine provinces as well as some from HQ) used existing data to assess their strengths and weaknesses as the local elections approach.

 

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