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This article is taken from the December 2000 Phatlalatsa newsletter

 

S&T continues to provide quality election-

From the time that S&T was established, the ANC Elections Department have used our services for election-related research as well as training and capacity building for staff. This began with S&T being given responsibility for KwaZulu-Natal polling prior to the 1999 general election, and included qualitative assessments of election materials. We also provided training in qualitative and quantitative research methodology for provincial ANC election personnel. In 2000, S&T was commissioned by the ANC to undertake an extensive qualitative study for the local elections.

In a project run by S&T Senior Partners David Everatt and Ross Jennings, we built on existing quantitative research and filled the gaps that quantitative research often leaves. Working with Q&A Research and Citizen Surveys, S&T undertook a two-phase process that comprised a total of 40 focus groups across the country. The first phase of the project sought to help the Elections Department to craft election messages, and then - in phase 2 - to refine those messages. The research also helped unearth regional and local differences among potential voters.

 

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